SB Hotels continues to grow and is expanding to Madrid

By | 2 July, 2019 | 0 comments


SB Hotels takes the leap outside of Catalonia with the purchase of a hotel in Madrid: The Hotel NH San Sebastián de los Reyes 3 * (Madrid). With this acquisition, the chain now has 9 hotels, that either have 3 *, 4 * or 4 * superior, with a total of 1,702 rooms.


The renovations: a 3-star boutique hotel

The new establishment of SB Hotels in Madrid has already planned its renovations that will begin in the summer of 2020. With this, it aims to capture the concept of a boutique hotel with the Mediterranean air that is characteristic of the chain. Therefore, the hotel rooms as well as the common areas will be updated, and a restaurant-cafeteria and a large outdoor garden will be incorporated.

“We are very proud to enter the Community of Madrid with this acquisition and we will continue to seek further opportunities in this market,” explains Gerard Subirats, CEO of the holding company which SB Hotels is part of.

“This operation is part of an expansion policy based on strategic locations of large cities; in this case, the proximity to the Madrid-Barajas airport”, adds Marc Alado, CEO of SB Hotels.

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